What is a persona?

A persona is a way to model, summarize and communicate research about people who have been observed or researched in some way. A persona is depicted as a specific person but is not a real individual; rather, it is synthesized from observations of many people.

Persona 1: Lebron Jayme

Lebron Jayme, a Sales Representative. He is an asset of his company and having poor eyesight may hinder him from working.

Persona 2: Zach Majik

Zach Majik, a Pharmacist. Most of his work is reading prescriptions and finding out the correct medicine to be given.

Persona 3: Ali Rose

Ali Rose, a student. She often uses her phone to connect with her friends through social media networks such as Facebook and Twitter. Her frequent use of her phones make her eyesight poor and could use glasses.

Persona 4: Julie Bee

Julie Bee, an opthalmologist. She owns a newly opened eye clinic. She wanted more people to know about her eye clinic and provide solutions for poor eyesight and other eye illnesses.

Images used are from thispersondoesnotexist.com.